London (Reuters) - It is great news for all the Bingo players and lovers in the Britain. Now they will be able to watch these Bingo games live in the television and play it over the internet. This has happened after Mirada winning the agreement with ITV to together provide the interactive digital TV bingo services to the bingo lovers.

In the agreement it is mentioned that the Mirada will be starting the interactive media and game group by this month.

It also stated that this contract with ITV covers the Bingo Night Live operation and technical production. The bingo game named free-to-play bingo game will be telecasted 5 nights a week.

It is expected by Mirada that this new deal will be significantly helpful to generate and increase the revenue from its B2B gambling business in this year. The Financial Terms of the contract is not disclosed in here.

On Thursday, Seymour Pierce, a broker commented that it “hold” recommendation on Mirada with a price target of 45 pence.

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